How can we make
briefing better?

We’re creating a world where creatives create and business takes care of itself.

Your insights into the state of the brief today will be key to shaping the technology, tools and innovation that allows you to get down to business, get organized and get creative. Help us shape this world today.

How much does bad project mapping really cost freelancers, agencies and clients? Tell us more

Insights so far

"My observation is that in our industry both clients and internal teams neglect the briefing process, they would rather have a brief over a call and often at times key and important details will be omitted from the brief"
Survey Respondent
Briefmapp Survey
"Questions usually asked are the same ones, that the briefee is aware of, but not the briefer. By automating the process on a standalone system, across devices, can actually shorten, and make the briefing process more relevant to the expertise of the briefee."
Survey Respondent
Briefmapp Survey
"A bad brief is the difference between having a business that works, and one that doesn't. It doesn't just cost profitability, it costs company viability."
Survey Respondent
Briefmapp Survey
"Online centralised briefing system that would be accessible by all parties in advertising and creative production of works from client (and their initial brief) to agency client services, production, creatives the various production house suppliers, post production houses."
Survey Respondent
Briefmapp Survey

We’re exploring the pain around mapping creative projects and how we can solve and disrupt the process.