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Join a world where creatives create and
business takes care of itself.
As the digital world changes, and fast, creatives cannot risk being left behind. We help them keep up with new technology and ever-changing digital tools and platforms.
News in brief
AI will change briefing forever, but it requires we get better at it too – here’s why
ChatGPT, Bing, Bard and other AI language models will transform for briefing and marketing. But to harness their power we need to learn how to speak to the machines — and each other — better.
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A brief bee in the bonnet
Creative briefing is the critical moment in any project cycle but it's often neglected. Here's why we should prioritize it.
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How can design thinking help us reimagine creative briefing?
Briefing is the oft neglected Cinderella of the creative process. But if you want a pretty product or project to take to the ball, a great brief is more likely to get you there than anything else.
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Great ideas: Where they come from. How we nurture them.
Ping! That a-ha *lightbulb moment when genius strikes. What is it and how do you nurture it? This is a challenge that can confound the most inventive thinkers.
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