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How can design thinking help us reimagine creative briefing?
Briefing is the oft neglected Cinderella of the creative process. But if you want a pretty product or project to take to the ball, a great brief is more likely to get you there than anything else.
Read MoreWhere do good ideas come from, where do they go?
Ping! That a-ha *lightbulb moment when genius strikes. What is it and how do you nurture it? This is a challenge that can confound the most inventive thinkers.
Read MoreBriefing – the moment that maps out a project
Briefing is the defining moment that maps out a project from beginning to end within constraints like audience, budget, and time, to streamline the open-ended “creative” process.
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