How do we make it better?
We’re creating a world where creatives create and business takes care of itself.
Your insights into the state of the brief today will be key to shaping the future innovation that allows you to get down to business, get organized and stay creative. Help us shape this world today.
Get the latest news
and insights in brief
Join a world where creatives create and
business takes care of itself.
As the digital world changes, and fast, creatives cannot risk being left behind. We help them keep up with new technology and ever-changing digital tools and platforms.
News in brief
ChatGPT, Bing, Bard and other AI language models will transform for briefing and marketing. But to harness their power we need to learn how to speak to the machines — and each other — better.Read More
Briefing is the oft neglected Cinderella of the creative process. But if you want a pretty product or project to take to the ball, a great brief is more likely to get you there than anything else.Read More