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business takes care of itself.

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A brief bee in the bonnet

I get the heebie-jeebies whenever I think of writing a creative brief. It always feels like a mammoth task, right? If you know, you know.  Still, it’s the most critical elephant to eat in the creative process. Bite. By. Bite.  You need the brief to set the guardrails for any project’s success. Because if you don’t … A brief bee in the bonnet Read More »

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Latest survey insights

"My observation is that in our industry both clients and internal teams neglect the briefing process, they would rather have a brief over a call and often at times key and important details will be omitted from the brief."



Respondent 1
Briefmapp Survey
"Questions usually asked are the same ones, that the briefee is aware of, but not the briefer. By automating the process on a standalone system, across devices, can actually shorten, and make the briefing process more relevant to the expertise of the briefee."

Respondent 2
Briefmapp Survey
"A bad brief is the difference between having a business that works, and one that doesn't. It doesn't just cost profitability, it costs company viability."





Respondent 3
Briefmapp Survey
"Online centralised briefing system that would be accessible by all parties in advertising and creative production of works from client (and their initial brief) to agency client services, production, creatives the various production house suppliers, post production houses."
Respondent 4
Briefmapp Survey

How much does bad briefing really cost you?

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