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Join a world where creatives create and
business takes care of itself.
As the digital world changes, and fast, creatives cannot risk being left behind. We help them keep up with new technology and ever-changing digital tools and platforms.
News in brief
How can design thinking help us reimagine creative briefing?
Briefing is the oft neglected Cinderella of the creative process. But if you want a pretty product or project to take to the ball, a great brief is more likely to get you there than anything else.
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Where do good ideas come from, where do they go?
Ping! That a-ha *lightbulb moment when genius strikes. What is it and how do you nurture it? This is a challenge that can confound the most inventive thinkers.
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Briefing – the moment that maps out a project
Briefing is the defining moment that maps out a project from beginning to end within constraints like audience, budget, and time, to streamline the open-ended “creative” process.
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