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A brief bee in the bonnet
I get the heebie-jeebies whenever I think of writing a creative brief. It always feels like a mammoth task, right? If you know, you know. Still, it’s the most critical elephant to eat in the creative process. Bite. By. Bite. You need the brief to set the guardrails for any project’s success. Because if you don’t … A brief bee in the bonnet Read More »
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How can design thinking help us reimagine creative briefing?
Briefing is the oft neglected Cinderella of the creative process. But if you want a pretty product or project to take to the ball, a great brief is more likely to get you there than anything else.
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Where do good ideas come from, where do they go?
Ping! That a-ha *lightbulb moment when genius strikes. What is it and how do you nurture it? This is a challenge that can confound the most inventive thinkers.
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