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News in brief
AI will change briefing forever, but it requires we get better at it too – here’s why
ChatGPT, Bing, Bard and other AI language models will transform for briefing and marketing. But to harness their power we need to learn how to speak to the machines — and each other — better.Read More
A brief bee in the bonnet
Creative briefing is the critical moment in any project cycle but it's often neglected. Here's why we should prioritize it.Read More
How can design thinking help us reimagine creative briefing?
Briefing is the oft neglected Cinderella of the creative process. But if you want a pretty product or project to take to the ball, a great brief is more likely to get you there than anything else.Read More
Where do good ideas come from, where do they go?
Ping! That a-ha *lightbulb moment when genius strikes. What is it and how do you nurture it? This is a challenge that can confound the most inventive thinkers.Read More