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business takes care of itself.
As the digital world changes, and fast, creatives cannot risk being left behind. We help them keep up with new technology and ever-changing digital tools and platforms.
News in brief
AI will change briefing forever, but it requires we get better at it too – here’s why
ChatGPT, Bing, Bard and other AI language models will transform for briefing and marketing. But to harness their power we need to learn how to speak to the machines — and each other — better.
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A brief bee in the bonnet
Creative briefing is the critical moment in any project cycle but it's often neglected. Here's why we should prioritize it.
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How can design thinking help us reimagine creative briefing?
Briefing is the oft neglected Cinderella of the creative process. But if you want a pretty product or project to take to the ball, a great brief is more likely to get you there than anything else.
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Where do good ideas come from, where do they go?
Ping! That a-ha *lightbulb moment when genius strikes. What is it and how do you nurture it? This is a challenge that can confound the most inventive thinkers.
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